Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
There’s a kind of tiredness that doesn’t show on your face. You go to work. You show up. You laugh with people. You move through the motions. But inside your head—it’s chaos. There’s the to-do list. The bills. The unspoken fears. The small, constant calculations. The weight of everyone else depending on you. The pain you never had time to process. The dreams that quietly died in the background. You sleep, but you’re not rested. You take a weekend off, but your mind is still sprinting. You sit down to rest, and your brain opens a spreadsheet of everything that could go wrong. That’s not just stress. That’s mental exhaustion. The Storm We Don’t Realize We’re In In Kenya, we’ve normalized mental fatigue so much that we barely notice it anymore. You're in your 30s or 40s, and it hits you: you’ve been running for two decades straight. Not just physically—but emotionally, financially, mentally. A single mother works two jobs but still finds herself sleepless at 3 a.m., not because o...