Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
A few days ago, I witnessed something that left me shaking my head in disbelief. I was translating for a Chinese client looking for salespeople familiar with the Kenyan market. He got a candidate’s number from someone, invited him for an interview, and even picked the meeting location—a coffee shop. The Kenyan sales guy shows up, experienced, knowledgeable, and with an existing client list. Clearly, he’s an asset. But then, things took a turn. First, the Chinese guy shows up 30 minutes late. No apology. Then, he lets the Kenyan pay for his own coffee. Keep in mind, he reached out to him , not the other way around. But here’s the real kicker—the sales guy, despite holding all the cards, asks for a salary of KES 30,000 and freely spills inside information about his former company, which happens to be a competitor to the Chinese guy’s new business. What kind of self-sabotage is this?! This isn’t the first time I’ve seen this happen. I know of another Chinese-owned company where Kenyan wo...