Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
Somewhere along the way, friendship lost its place in our hierarchy of love. Once revered as one of life’s most sacred bonds — full of laughter, trust, grief, and growth — friendship has now become, in many people’s eyes, a placeholder. A liminal space. A waiting room for romance, or a fallback option if romantic attraction doesn’t materialize. We are overdue for a return — to honoring friendship as a complete, beautiful, and fulfilling connection in its own right. One that does not need to lead anywhere to matter. 1. What Happened to Friendship? In many cultures, including Kenya’s increasingly digital and performative spaces, emotional intimacy is now tightly bound to romance. If you're close to someone, especially of the opposite sex, it’s assumed there’s something more . We don’t trust people to love without agenda anymore. This confusion is not accidental. A few cultural and technological forces have shifted the way we view connection: Media saturation : Almost every movie, sho...