Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
If you've ever listened to those "financial gurus" on YouTube or read self-help books by some big-shot American entrepreneur, you've probably come across all sorts of money advice that sounds smart—but makes absolutely zero sense in Kenya. If you’ve ever tried to implement this advice, you know it ends in premium tears. So, let’s break down the worst of these myths, why they don’t work here, and what actually makes sense for us, hapa Kenya. 1. "Save 6 Months’ Worth of Expenses Before Quitting Your Job" Why It’s Nonsense in Kenya: Let’s be honest, even saving one month’s expenses is a miracle for most Kenyans. The cost of living is skyrocketing, your salary is barely enough, and unexpected expenses (hospital bills, school fees, black tax) will finish your savings faster than you can say hustler fund. What Actually Works: Instead of waiting until you have a mythical six-month cushion, start building multiple income streams while still employed . Even a small s...