I have been dealing with a problem in my foot for almost two weeks. This might not sound particularly dramatic. It isn't cancer. It isn't an emergency. It isn't even the kind of pain that stops me from going about my day. Which is perhaps why I found myself hesitating. You see, I am a walker. Not the kind of person who takes a stroll every now and then. I walk for two to three hours most days. Walking is how I think, how I clear my head, and how I make sense of the world. If there is one part of my body I should be willing to invest in, it is probably my feet. Yet when I started calling podiatrists in Nairobi, I found myself doing mental gymnastics. The cheapest consultation fee I found was KES 5,000. Consultation. Not treatment. Not scans. Not medication. Just the privilege of finding out what might be wrong. By the time everything was done, the bill could easily reach KES 15,000 or KES 20,000. And suddenly I found myself wondering whether I really needed a podiatrist. May...
When starting a business, most entrepreneurs paint a clear picture in their minds of who their ideal customer is. But what if that image is wrong? In Kenya, a mismatch between product and market is one of the most common, yet least understood, reasons why small businesses struggle to gain traction. We often assume our audience is “the middle class” or “urban youth” without understanding who those people really are, what they can afford, or what they value. This article explores the blind spots many Kenyan entrepreneurs face when identifying their target market — and how to fix them. The Myth of the Middle Class Many Kenyan entrepreneurs believe their product or service will appeal to the middle class. But what does 'middle class ' even mean in Kenya? Most use the term loosely — assuming it means anyone who lives in Nairobi, owns a car, or shops in supermarkets. In reality, the economic lines are blurrier. Recent data from the Kenya National Bureau of Statistics (KNBS) shows tha...