Don't sell people an incomplete map and then blame them for getting lost. I've been sitting with that thought for weeks because the more I look around, the more I realize that many of the frustrations we carry as a society are not simply about unemployment, corruption, inequality or even money. They are about the stories we tell one another. From the time we are children, we are handed maps for how life is supposed to work. Study hard and life will work out. Get a degree and you'll find a good job. Work hard and success will follow. Save consistently and you'll become financially secure. Find your passion and the money will come. Marry the right person and everything else will fall into place. Believe in yourself. Think positively. Stay disciplined. None of these statements is entirely false. But none of them is entirely true either. The problem is rarely what they say. The problem is what they leave unsaid. Because what is omitted from a story is often just as powerful...
The other day, I was at Quickmart doing some regular shopping. On the wall, a large poster caught my attention: “Shop & Win. Grand Prize: A Car.” The rules were simple — spend at least 3,000 shillings, and you automatically entered the draw. Almost at the same time, Cadbury was running its own promotion. Buy two of their products, and you stood a chance to win prizes. Now here’s the truth: I don’t even like chocolate, and I rarely buy drinking chocolate. But I found myself at the counter with two Cadbury items in hand. I also spent more than I had planned in Quickmart just to qualify for the draw. All of a sudden, I was no longer shopping for what I needed — I was gambling with my shopping cart. And this is where the realization struck me: nobody is immune. We like to think gambling is only about betting shops, casinos, or shady lottery schemes. But everyday promotions, loyalty cards, and “win big” campaigns are simply socially acceptable versions of the same thing. Promotio...