Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
Most of us are performing. Not just online — but in our clothes, our conversations, our spending, our silence. We perform for our families, our neighbors, our peers. We perform for strangers on Instagram and for classmates we haven’t spoken to in years. We perform to say, “I made it,” even when we haven’t. We perform to hide the hustle, the loans, the grief, the shame. In Kenya, to look like you’re struggling is often worse than to actually struggle. So we signal. With shoes, with weddings, with cars, with captions. Because dignity — here — is something you must display to be allowed to keep. We borrowed the car, we leased the house, Took the loan, wore the lace, smiled for the photos. Just to whisper to the world — I am not the struggle I came from. When Dignity Must Be Displayed In Kenya, poverty is more than economic — it is a social stigma, a public shame. Many of us are not just trying to escape hardship, we are trying to escape the look of it. In a society where ...