Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
We are surrounded by wealth. Expensive cars on the road, packed cafes with KES 1,200 bills for chips, chicken and a drink, yoga and Pilates studios charging KES 30,000/month for 12 sessions, iPhones and high-end Samsung's on every table, people going on holiday every few months, apartments going for KES 22 million plastered across billboards — and somehow, everyone seems to be affording it. And yet, if you're earning over KES 100,000/month, statistically, you're in the top 2% of Kenyan earners. You're doing everything right: budgeting, saving, avoiding debt, maybe even running a side hustle. But at the end of the month, you feel broke. You feel stuck. You feel like you can't move forward. This article explores the observed reality vs the lived reality . We peel back the image of wealth that surrounds us to show what life really looks like for salaried Kenyans earning "well." Through three detailed profiles, we break down exactly where the money goes — an...