I am always late for work. There. I've said it. And the frustrating thing is that my lateness isn't caused by traffic or some unpredictable morning disaster. Most of the time, it is entirely my own doing. I wake up and make my coffee. Then I get back into bed, which is right by the window, cross my feet, face the window and slowly sip my coffee. And when I say slowly, I mean slowly. I look at the trees. I watch the birds. I feel the morning sun on my skin. Sometimes I just sit there with my thoughts. I really love these mornings. I've also noticed something else. When I give myself enough time in the morning, my body usually does what it needs to do. A slow morning often leads to a bowel movement, which, as far as I'm concerned, is one of the must-haves of starting my day. And so I find myself wishing for more time. More time to sit. More time to drink my coffee. More time to maybe get outside and do some yoga or mat Pilates on the grass while the sun is stil...
When starting a business, most entrepreneurs paint a clear picture in their minds of who their ideal customer is. But what if that image is wrong? In Kenya, a mismatch between product and market is one of the most common, yet least understood, reasons why small businesses struggle to gain traction. We often assume our audience is “the middle class” or “urban youth” without understanding who those people really are, what they can afford, or what they value. This article explores the blind spots many Kenyan entrepreneurs face when identifying their target market — and how to fix them. The Myth of the Middle Class Many Kenyan entrepreneurs believe their product or service will appeal to the middle class. But what does 'middle class ' even mean in Kenya? Most use the term loosely — assuming it means anyone who lives in Nairobi, owns a car, or shops in supermarkets. In reality, the economic lines are blurrier. Recent data from the Kenya National Bureau of Statistics (KNBS) shows tha...