Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
There is a line I heard in a song that has been following me around: “But even lies come dressed in effort sometimes.” At first, I thought it was about other people — the obvious place to start. The relationships that felt convincing because someone tried. The situations that lasted longer than they should have because effort was being expended. But the longer the line stayed with me, the more it turned inward. Because the most exhausting lies are not always the ones we tell others. They are the ones we keep up with ourselves. There are versions of our lives that require constant upkeep. Narratives we repeat so often they begin to sound like truth. Not because they are, but because abandoning them would mean admitting something uncomfortable: that we settled, that we stayed too long, that we chose safety over honesty, or familiarity over alignment. Those admissions cost more than the effort of maintaining the lie. So we try. We show up. We perform consistency. We add small acts o...