Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
Some long for fame, others for quiet praise — but most of us, in some way or another, want to be seen. Not just acknowledged, but witnessed. Validated. Held in the awareness of others. It shows up in the photos we take, the statuses we draft, even in how we frame our experiences: “If no one knows I did it, did it really matter?” In today’s world — even here in Kenya, where not everyone lives online — the urge to live for the gaze of others is quietly embedded in everyday life. We plan, curate, and sometimes even feel experiences more intensely when we imagine someone else is watching. But what would life feel like if no one was? Can we truly exist without performing ourselves? 1. From Childhood Applause to Adult Validation It’s tempting to blame the usual suspects — Instagram, YouTube, influencer culture. But the craving to be seen started long before platforms. It’s planted in childhood. The child who is applauded for being clever, articulate, or entertaining. The student who shines a...