Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
In Kenya, owning a car is often seen as a major milestone—a sign that one has “made it.” But is a car truly a necessity, or is it sometimes a financial burden disguised as progress? With rising fuel costs, expensive maintenance, and the reality of Nairobi’s notorious traffic, does car ownership always make sense? Let’s break it down with real numbers and scenarios. When Owning a Car Makes Sense Your Commute is Expensive or Inconvenient If you spend more than KES 20,000 per month on transport due to long commutes or unreliable matatu routes, owning a car might actually save you money. Professionals working in industrial areas, EPZs, or locations with limited public transport options may benefit from a car. Your Work Requires It If your job involves frequent travel (sales, medical reps, site visits), a car may be necessary to maintain efficiency. Business owners transporting goods regularly may find a car (or even a small van) more cost-effective than hiring transport services. You Have ...