Our attention is finite, yet we spend it everywhere but where it matters. This is not a moral failure. It is a structural one. Attention economics is the idea that in a world overflowing with information, human attention becomes the scarce resource. Whoever captures it, holds power. Over time, this has reshaped not just markets, but inner lives. What we notice. What we ignore. What we can tolerate. What we can no longer sit with. For a long time, people warned that television would rot our brains. In hindsight, television looks almost generous. A show required you to stay for forty minutes. A film asked for two hours. A detective story invited you to notice details, to remember names, to hold multiple threads in your mind at once. You watched. You followed. You waited. Listening to music meant staying long enough to learn lyrics. Reading meant sitting with confusion until meaning arrived. Writing a poem meant wrestling with language, not skimming it. Even boredom had a purpose—it ...
“Beware the bareness of a busy life,” Socrates once said. But what about the loudness of a distracted one? From matatus blaring vulgar music, to church keshas echoing through residential estates, to restaurants where conversation is a fight against speakers—it seems Kenya has made noise the background of everyday life. But what is this obsession with sound? What is all this noise trying to drown out? Noise as Culture, But Also as Coping Let’s be clear: noise has always had a place in Kenyan culture. Luo benga, Kikuyu folk tunes, Luhya drumming, Swahili taarab… music and sound are part of celebration, spirituality, and storytelling. But what we’re experiencing now is different. What we’re hearing now is not cultural expression—it’s emotional avoidance. The Psychology of Noise: What Are We Running From? 1. Noise and Loneliness We live in a time of increasing isolation. Nairobi apartments are filled with single occupants. Friendships are transactional. Family members drift emo...