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The Illusion of Goals: Why We're Obsessed with Endpoints in Dating, Love, and Life

Almost everything in our culture is goal-driven — including love. But what if life isn't a checklist?

Step by Step — To Where?

Let’s look at the common cultural script, especially around relationships:

  1. Date — but not for too long.

  2. Find “The One.”

  3. Get serious.

  4. Get married.

  5. Have children.

  6. Buy a house.

  7. Retire.

  8. Die knowing you followed the plan.

Sounds… empty, right?

But this is what many people are sold as a successful life. And we’ve absorbed this at such a deep level that even our emotional experiences get turned into to-do lists:

  • “If we’ve been dating for X months, shouldn’t we…?”

  • “We’ve had sex. What does it mean now?”

  • “I love them — so that must mean we should be exclusive.”

  • “We’re married — so I shouldn’t be feeling this way.”

But what if the entire idea of "the next step" is the wrong framework for being alive?

Where Did This Goal-Driven Mentality Come From?

The obsession with goals isn’t human nature. It’s a product of systems — social, economic, religious, and industrial:

  1. Capitalism: Productivity and progress are king. You are measured by output, efficiency, growth. This seeps into how we live and love: “Is this relationship going anywhere?”

  2. Religion: Many faiths structured life as a ladder — sin to salvation, suffering to reward, marriage as the sacred endgame. That narrative still holds power even in secular spaces.

  3. Colonial and Industrial Systems: These imposed timelines, roles, and hierarchies — family units with assigned duties, gender roles, career ladders. Life was made linear and measurable.

  4. Fear of Chaos: Humans love structure. A “goal” feels safer than the unknown. But in clinging to structure, we sometimes crush vitality.

Is There Even a Goal to Human Experience?

Here’s the uncomfortable truth: maybe not.

Maybe life isn’t a straight line. Maybe it’s a spiral, or a wave, or a dance.

Maybe the purpose is not to “achieve” but to experience, to express, to connect, to become — over and over again.

That’s hard for many people to accept. A goal gives comfort. A process? A path with no endpoint? That demands presence, courage, and unlearning.

But that’s where the real life is.

What If We Removed the Goal from Dating?

What if dating wasn’t:

  • About “finding the one”…

  • But exploring the many versions of yourself in connection with others?

What if it wasn’t a prelude to something bigger — but a valid experience in and of itself?

Then people wouldn’t rush. They’d listen more. They’d be more honest. They’d end things with grace, not guilt. They’d stop faking compatibility just to reach a milestone.

What If Marriage Wasn’t an Achievement?

What if marriage wasn’t:

  • A badge of maturity.

  • A mark of having “made it.”

  • Or a container where freedom dies…

…but rather, one of many possible expressions of long-term partnership?

Then people wouldn’t get married out of fear of being alone. Or to meet a deadline. Or to prove something to society or their parents.

They’d marry — if they choose to — to co-create something living, evolving, and meaningful.

What If Sex Didn’t Have to Mean Progress?

We’ve attached too many ideas to sex:

  • Progression: “We’ve reached that level.”

  • Proof: “We must love each other.”

  • Power: “I gave them something, now what?”

But what if sex was:

  • A way to explore physicality and intimacy?

  • A creative act?

  • A conversation between bodies?

  • Sometimes sacred, sometimes playful, sometimes awkward — and that’s okay?

Then people wouldn’t spiral into shame or expectation. They’d just stay present to what is.

So… What If There Isn’t a Goal?

Maybe the question isn’t what’s the goal of love / dating / life?

Maybe the question is:

  • Am I present?

  • Am I curious?

  • Am I honest?

  • Am I choosing this moment — or just racing to the next?

And if we live that way, maybe we don’t need a “final destination.”

Maybe being alive, being real, being connected — is enough.

Final Thought: Living Without the Ladder

Let’s stop asking:

  • “Where is this going?”

  • “What’s the point?”

  • “What’s next?”

Let’s start asking:

  • “What is alive here?”

  • “What am I learning?”

  • “What does this moment want from me?”

Because maybe the human experience isn’t about achieving milestones.

Maybe it’s about becoming more and more human, in whatever shape that takes.

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